The ONE Pro Cycling aims to be the next British WorldTour team. Team owner Matt Prior is working hard to find a major sponsor to fund the next step in professional cycling.

Interviewed by Cyclingnews, he explained his plan but refused to reveal the name of his potential new title sponsor. "The plan is ultimately to keep building, keep stepping forward. We’ve made a big jump in the first year, we’re Pro Continental now. Next year the goal would be get involved in Grand Tours, if not even become a WorldTour team. That’s where we want to go and is our next step," Prior told Cyclingnews.

"There is no doubt that to make a step up to WorldTour, like in any other sport in the world, you need backing, you need sponsorship. There’s no getting away from that fact. We now have the opportunity to look for that. We are actively looking for the partner that is going to take us up to next step. Were having a number of conversations with a lot of people and there’s been a lot of interest. It’s all very exciting and that’s all I’m going to say about it right now because I’m also hugely superstitious. I don’t want to count any chickens."

Matthew James "Matt" Prior (33 years old) is a retired English cricketer who played for England in Test cricket and for Sussex in domestic cricket. Thanks to his experience and his understanding of the world of sporting sponsorship, Prior is aware that a team must offer any potential sponsor an attractive team if it is to secure a major sponsorship deal. "It’s an interesting one, it’s like the chicken and the egg: which one do you get first? The huge sponsor and then do the stuff? Or do you go and create something that people want to be part of? That’s what we’ve done. We’ve worked to create something that people will look at and say: ‘I want to be part of that’." Prior added. 

Prior explained also that he would like to compete with the top of the top of cycling. "It’s not just about (racing against) Team Sky, it’s about the Giants, the Tinkoffs, it’s about being at the top level of the sport. That’s where we want to be."