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"Stölting have been in cycling for several years and the mutual understanding is a solid foundation for everyone within the team and the long-term agreement allows us to finally fully concentrate on making results on the road.”

Photo: Cult Energy Pro Cycling

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20.08.2015 @ 13:58 Posted by Emil Axelgaard

Today the Danish Pro Continental team CULT Energy Pro Cycling have announced that the team management has succeeded in finding a co-sponsor. The Danish based professional cycling team joins forces with the German continental Team Stölting.

 

For the following three seasons, the team will be named CULT Energy-Stölting Group.

 

Owner of CULT Brian Sørensen is happy to break the big news in Aarhus:

 

“We are happy, proud and incredibly relieved. The signing of this sponsor agreement is the happy ending of a long, hard struggle and naturally it is great news to deliver to the riders. Cycling is growing in Germany and there is potential for a solid partnership with exciting prospects for both us and the riders. I think it's a partnership with great perspective and it not only ensures the team's survival but it also contains promise of an exciting future project for both CULT, Stölting and the riders. We never gave up and the agreement shows that where there is a will there is a way. Now we’re looking forward to hitting the German roads with a Danish cycling team.

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Naturally, this is the day sports director Michael Skelde has been looking forward to:

 

“This is a big day for us and I’m proud to let you all know that with this agreement, we will continue to have have a strong team in the next years at Pro Continental level. It has been more than a hectic year. Besides running the team and participating in races, we have been looking for and negotiating with potential sponsors since we started the project in the autumn of 2014. With Stölting we have come to a solid agreement for the following three years. Stölting have been in cycling for several years and the mutual understanding is a solid foundation for everyone within the team and the long-term agreement allows us to finally fully concentrate on making results on the road.”

 

Managing director at Stölting Christian Große Kreul says:

 

"Today is a really important day for both of the partners. CULT and Stölting had partnership negotiations from the very beginning and since then the relationship got better and better. For Stölting, it was the logical step to rise to Pro Continental level, but we didn't want to do it without a trusting and powerful partner. So we are very happy to joining forces with CULT now. Of course, we also like the idea of having some of the best experienced and young German riders in the team. We truly believe in the team performing like our respective companies: Successful against much bigger competitors by going its own way!"

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