Dave Brailsford, the Team Sky general manager and the former British Cycling director, explained according to BBC that he agrees with the idea to allow TV viewers to listen to radio messages in order to help fans to understand the intricacies of this sport.
"It would be super interesting to hear what the sporting directors are saying to the riders", he said. "It’s a complex sport. You’ve got all the sporting directors in the cars trying to play out hundreds of scenarios, like ‘who is going to chase? They all wait and watch the gap get to nine minutes, 10 minutes, and then suddenly you think, ‘hold on, I might be throwing the Giro away here. I think if everybody knew what each team was trying to do it would be fascinating and add a whole new level of intrigue and understanding."
Brian Cookson, the UCI president, wants to revolutionize the way to broadcast cycling. "One of the biggest challenges – not just for cycling, but for many sports – is the need to evolve while staying true to the essence of your sport", Cookson added a few months ago. "In cycling we will look at technology such as cameras on bikes and in team cars to see how they can be used to enhance the viewer experience."
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